Social Media Associate
Role-based in Kampala/Nairobi
Start date: Immediate
Who we are:
At SafeBoda we believe that everyone in African cities should have access to affordable services at a click of a button. Our platform is carefully designed to meet the needs of African consumers as a one-stop shop for transportation, payments, and on-demand services. While motorcycle taxis serve as the lifeblood of many cities in Africa, they are extremely unsafe and disorganised. Our safe, convenient, transportation platform provides for Africa’s booming young population as well as creates community and stability for our rider fleet. Our payments and on-demand services empower our users to transfer money, pay bills and deliver packages instantly from the comfort of their homes.
Operational in Uganda and Kenya we are a venture-funded Series B company that is already having a huge impact on millions of people in Africa. Our backers include Google, Unbound, GoVentures (GoJek’s VC), AllianzX, Yamaha, and Beenext, among others. We have a passionate and highly engaged team of superstars based in East Africa. Together, we aim to revolutionise transport and payments delivery in Africa’s cities.
The Social Media associate will lead our digital engagement initiatives for SafeBoda in Uganda and Kenya. Your key responsibilities will revolve around the development and execution of digital and social media strategies that will drive top-of-mind awareness and engagement for SafeBoda and SafeCar in Uganda and Kenya. You will achieve this through collaboration with the marketing team and other stakeholders.
- Collaborate with cross-functional departments to fully understand the product, tone of voice, and communication needs.
- Copywriting for marketing and other related departments
- Content Creation: Manage and develop social content and campaigns and present design ideas and recommendations to the creative team
- Social Media Management: Manage and update the company's social media profiles on platforms like Facebook, Twitter, Instagram, and others, ensuring consistency in branding and messaging.
- Community Engagement: Actively engage with the online community by responding to comments, messages, and mentions. Foster positive interactions and address customer inquiries or concerns promptly.
- Trend Monitoring: Stay updated on current trends and conversations within the ride-hailing and transportation industry in Kampala and Nairobi. Use this knowledge to tailor content and engagement strategies.
- Ad Campaign Management: Create and manage paid advertising campaigns on social media platforms to increase brand visibility, user acquisition, and engagement.
- Coordinate with marketing, PR, and Comms teams to ensure brand consistency
- Analytics and Reporting: Monitor and analyze website and social media metrics to assess the performance of campaigns and overall social media strategy. Generate regular reports to measure key metrics and provide insights for improvement.
- Feedback and Insights: Act as a liaison between the social media community and internal teams, providing valuable user feedback and insights to improve the ride-hailing service.
- Partnerships and Influencer Collaboration: Identify and collaborate with influencers or partners and communities who can help amplify the brand's message and reach a wider audience
Qualifications, Experience &Technical skills required
- Bachelor’s degree in Marketing, Business, or a related course.
- Minimum of 2 years of demonstrated experience in digital marketing, social media marketing/management, or content management.
- Strong copywriting and creative content creation skills
- Demonstrable experience strategizing, planning, and executing social media campaigns.
- Digital media buying knowledge/experience is a plus
- Demonstrable experience working on projects across Kenya and Uganda.
- Social Media Management Tools: Proficiency in using social media management tools like Hootsuite, Buffer, or Sprout Social to schedule posts, monitor engagement, and analyze performance metrics.
- Analytics and Reporting: Ability to use analytics tools such as Google Analytics, Facebook Insights, or Twitter Analytics to track and analyze social media performance, and generate reports for management.
- Emerging Trends: Stay updated on the latest social media trends, algorithm changes, and industry best practices to ensure the ride-hailing firm remains competitive.
- Customer Service: Proficiency in managing customer service inquiries and feedback through social media channels, ensuring timely and appropriate responses.
Key Competencies /Personal Skills
- Communication Skills: Strong written and verbal communication skills to effectively convey the brand's message and engage with customers. Proficiency in the English, Luganda, and Kiswahili languages is required.
- Cultural Sensitivity: Awareness of and sensitivity to cultural nuances in Kampala and Nairobi to tailor content and responses accordingly.
- Creativity: The ability to think creatively and come up with innovative ideas for social media campaigns that resonate with the target audience.
- Time Management: Efficiently manage time and prioritize tasks to meet posting schedules and respond promptly to customer inquiries.
- Adaptability: Ability to adapt to changes in social media algorithms, user behaviors, and industry trends.
- Problem-solving: Quick problem-solving skills to address issues or negative feedback on social media professionally and constructively.
- Team Collaboration: Work effectively with other teams such as marketing, customer support, and product development to align social media efforts with overall business goals.
- Customer-Centric Mindset: Understand and prioritize customer needs, ensuring that social media efforts contribute to a positive customer experience.
- Competitive salary,
- Health insurance
- Paid annual leave
- A supportive team environment with mentorship from SafeBoda leadership
- Be a critical part of a team at the pinnacle of tech entrepreneurship in Africa
- Community – we started as a small community of Boda drivers and we will never forget this. We share lunch and we care about our community of staff, drivers, entrepreneurs, and customers.
- Innovation – we challenge the status quo and believe positive change is possible. We bring solutions that constantly require us to think out of the box.
- Transparency – We are open-minded in what we do. We have candour and share our experiences openly without fear of judgment. We love feedback on our product and our performance so that we can improve every day.
- Safety – if we don’t care about safety ourselves, then how can we change our industry for the better?
- Trust – we expect customers to trust our drivers and entrepreneurs, so we need to trust one another in everything we do.
- Integrity - We hold ourselves to the highest standard and we are accountable for our actions. We deliver what we say we will deliver.
- Collective Commitment - teams and entrepreneurs are allowed to disagree while a decision is being made; however, everybody must commit to it once a decision has been made. “I agree and I commit, I disagree and I commit”.
Ready for the Challenge?
Send an email to firstname.lastname@example.org, and CC email@example.com, attaching your CV and a Cover Letter indicating why you are the right fit for the role. Please use "VP of Marketing” as the email subject.