Empowering Drivers, Enabling Growth: SafeBoda & FIDO Partner to Drive Financial Inclusion

Derrick Katushabe (PR & Advocacy Lead)

July 18, 2025

Empowering Drivers, Enabling Growth: SafeBoda & FIDO Partner to Drive Financial Inclusion

Picture: SafeBoda Country Director flags off FIDO Credit partnership at the SafeBoda Academy

As SafeBoda marked a decade of transforming urban mobility in Uganda, the celebrations weren’t just about milestones; they were about impact. In line with that mission, SafeBoda partnered with FIDO Credit Uganda to bring financial empowerment directly to the boda-boda community.

At the heart of this partnership is a shared belief: everyone deserves access to tools that help them grow, especially those who keep our communities moving.

Turning Rides into Opportunities

For many of Uganda’s boda-boda riders and car drivers, daily life is marked by hustle, resilience, and long hours on the road. Yet, despite their immense contribution to the economy, access to credit and financial services remains out of reach for most. Many have little or no formal financial history, making them invisible to traditional banks and lending institutions.

This is where FIDO Credit steps in.

Built on advanced technology and machine learning, FIDO provides instant digital loans and credit services even to those with no prior financial footprint. With the introduction of the FIDO Score, customers can now build a digital financial identity, empowering them to take control of their financial futures.

The launch of the partnership between FIDO Credit and SafeBoda took place at the SafeBoda Academy in Kyebando, Kampala, where FIDO also hosted an interactive session with drivers to demystify digital finance and credit access. The partnership was officially flagged off by Mr. Christian Wamambe, SafeBoda’s Country Director, marking a key milestone in empowering drivers with financial inclusion opportunities tailored to their needs.

During SafeBoda’s 10-year anniversary celebrations, from the driver party to the driver service week, FIDO was on the ground, offering tailored financial support to SafeBoda drivers, including access to fast, affordable credit solutions to meet personal and business needs.

A Shared Vision for Growth

Picture: A FIDO Credit sales officer engaging a SafeBoda rider at the SafeBoda At 10 Driver Party

SafeBoda has always championed innovation and empowerment, particularly among drivers. From providing digital work platforms to safety training and insurance, SafeBoda has created an ecosystem where drivers are treated as professionals, not informal workers.

Partnering with FIDO enhances that mission by helping riders access credit responsibly, build a digital financial track record, and prepare for long-term goals, whether that’s expanding into delivery, investing in personal development, or securing financial stability. Together, the two companies are bridging the gap between mobility and financial inclusion, creating real-world impact where it matters most.

Looking Ahead

This partnership marks more than just a collaboration; it signals a future where technology, trust, and financial empowerment go hand in hand. As SafeBoda enters its next chapter, and as FIDO continues redefining access to credit, drivers will no longer just be seen as service providers but as empowered individuals with the tools to grow, save, and invest.

At the intersection of purpose and progress, this is what meaningful partnership looks like.

Derrick Katushabe (PR & Advocacy Lead)

July 18, 2025